# Toro Legal Marketing

> Most law firm marketing doesn't earn its keep\. We build marketing around how the best clients actually find you: by referral, then a look online\.

Generated by Yoast SEO v28.1, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [About](https://www.torolegalmarketing.com/about/)
- [Contact](https://www.torolegalmarketing.com/contact/)

## Posts
- [Lawyer profile photos: The first impression you can't undo](https://www.torolegalmarketing.com/insights/lawyer-profile-photos/): Your photo shapes first impressions before prospects read a word\. Here's what good lawyer photography looks like \- and what it signals\.
- [Industry pages: Show prospects you understand their world](https://www.torolegalmarketing.com/insights/law-firm-industry-pages/): Industry pages tell prospects you work with people like them\. Here's what good ones include \- and why a few strong pages beat twenty thin ones\.
- [Lawyer profiles: Show prospects what it's like to work with you](https://www.torolegalmarketing.com/insights/how-i-work-lawyer-profiles/): Lawyer profiles typically address competence \- credentials, experience, practices\. But prospects also want to know: what will it be like to work with you?
- [Individual profile pages \& URLs: Making your lawyers findable](https://www.torolegalmarketing.com/insights/individual-lawyer-profile-pages/): When prospects search a lawyer's name after a referral, a dedicated profile URL makes them findable\. Without one, you're creating unnecessary friction\.
- [Law firm news: Why an active news section signals growth](https://www.torolegalmarketing.com/insights/law-firm-news-section/): A dormant news section tells people your firm isn't active\. What to post, how often, and why updates matter to clients, talent, and referrers\.

## People
- [Paul Evans](https://www.torolegalmarketing.com/people/paul-evans/): CEO of Toro Legal Marketing\.
- [Alex McKenzie](https://www.torolegalmarketing.com/people/alex-mckenzie/)
- [Sarah Callinan](https://www.torolegalmarketing.com/people/sarah-callinan/)
- [Darryl Tan](https://www.torolegalmarketing.com/people/darryl-tan/)
- [Chi Mogro](https://www.torolegalmarketing.com/people/chi-mogro/)

## Services
- [Social media](https://www.torolegalmarketing.com/services/social-media/)
- [Content marketing](https://www.torolegalmarketing.com/services/content-marketing/)
- [Referral marketing](https://www.torolegalmarketing.com/services/referral-marketing/)
- [Lawyer profiles](https://www.torolegalmarketing.com/services/lawyer-profiles/)
- [AI for marketing](https://www.torolegalmarketing.com/services/ai-for-marketing/)

## News
- [Toro Digital Is Now Toro Legal Marketing](https://www.torolegalmarketing.com/news/toro-digital-is-now-toro-legal-marketing/): Same team, same work, a name that finally says what we do\.
- [Why we wrote a book about the quiet way to win clients](https://www.torolegalmarketing.com/news/why-we-wrote-a-book-about-the-quiet-way-to-win-clients/): The world got loud\. Then AI made noise the default\. For lawyers who grow on referrals, that changes less than it seems, and matters more than ever\. A new book from Toro's Paul Evans makes the case\.

## Optional
- [Sitemap index](https://www.torolegalmarketing.com/sitemap_index.xml)