The problem
no one talks about
You’re a great lawyer. So why aren’t you getting more of the right clients?
You’ve tried the usual advice. LinkedIn, Google Ads, endless networking. It’s expensive, it eats your time, and when it does work, it hands you a new problem: hours on the phone with prospects who can’t afford you or don’t have a real matter.
The lawyers with more work than they can handle aren’t doing any of that.
The best work comes through referrals. But a referral alone no longer closes it. Prospects research you online first, and by the time they make contact, they’ve already decided whether to call. You’ll never know the ones who didn’t.
What you’ll learn
Referred is built on one observation: the lawyers who are consistently busy aren’t doing more marketing. They’re doing the right marketing, focused on referrals and the evidence that converts them.
The book gives you a framework in four parts:
- Focus Set a revenue goal, define the clients you actually want, and stop chasing work that doesn’t fit your practice
- Evidence Audit what prospects see when they research you, and build the proof that turns a referral into a phone call
- Referrals Identify what triggers someone to need a lawyer like you, and map the partners who can refer them
- Momentum Build a referral playbook of repeatable plays, and stay top of mind with the people who send you work
Nine exercises help you apply each idea to your own practice straight away.
Who this book is for
- Partners and senior lawyers at firms that grow through relationships, referrals, and reputation
- Lawyers who are excellent at what they do but don’t have a steady stream of the right work
- Practitioners who’ve tried the standard marketing advice and found it doesn’t fit their reality
- Anyone who’d rather build a referral-driven practice than grind away on social media
A conversation,
not a lecture
Referred is written as a conversation between two lawyers. Rosie, who’s struggling to grow her practice, and Kate, who’s figured it out. It’s how these ideas land best: talked through, not lectured.
The characters are fictional. The strategy is what actually works.
Get your copy
Referred is available now in print and digital formats.