Social media for law firms

Most firms come in one of three ways. If you want it run consistently, posting, coordination across the lawyers, advertising, and the research behind it, that sits inside a fractional engagement, happening week to week without anyone project-managing it. If it's a defined piece, a profile clean-up, a single advertising campaign, conference attendee research, that's a project or task on a fixed fee. And if your partners or in-house team want to run it themselves, we train them on posting well, working LinkedIn properly, and using it to research referrers and prospects. Not sure which fits? Start with a conversation and we'll point you to the right one.

For most firms, LinkedIn does the heavy lifting. It's where referrers, clients, and prospects are, and where a partner's profile gets checked before a call. Facebook, Instagram, and X have their place for certain firms and audiences, but we'd rather you do LinkedIn properly than spread thin across four platforms doing none of them well. We'll tell you which ones are worth your time.

Mostly your own work, made shareable. Some examples: a matter you can talk about, an article or case study a partner has written, a firm announcement worth amplifying, a comment on something moving in the client's world. Social is rarely the place the content is made, it's the place it gets seen. The strongest feeds repurpose what the firm is already producing elsewhere rather than inventing posts from nothing, which is also why social works best alongside the content and communications work rather than on its own.

Yes. Plenty of good lawyers want nothing to do with a personal feed, and that's fine. The firm's account, a few willing partners, and the research and advertising work can carry the visibility without dragging the reluctant ones in. We'd rather a partner stay off social entirely than post something that makes them wince. There's no single way this has to look.

It will rarely bring them in directly, and we think you should be wary of anyone who promises it will. For lawyers, regular social media activity will keep you visible and credible with the people who refer and the clients who already know you. It supports the referral relationship, it doesn't replace it. The value shows up as a network that remembers you, a profile that confirms the referral, and the occasional conversation that starts because someone saw you were active.

Yes. A feed of plain text posts only goes so far, and the work that stands out is usually produced: a branded graphic, a short video clip, an audiogram from a podcast appearance, a carousel that actually gets read. We pull in our designers for the visual work and our video and podcast team where a partner's spot or a piece of thought leadership is worth filming or cutting for social. The social programme is where it all gets published, the production sits behind it.

Some of the most useful social work is invisible. We use LinkedIn Sales Navigator to identify referral sources and prospects worth targeting, research who's attending a conference so a partner can approach the right people, and track movements across the network to keep the marketing database current. It's social as an intelligence tool, not just a publishing one, and it's often where the real value sits.

Yes. We draft job advertisements that read like something a good candidate would actually want to apply to, rather than a position description nobody finishes. The firm's broader social activity does quiet work here too: a feed that shows the firm is busy and current is part of what tells talent it's a place worth joining.

Either, and usually a mix. We prepare posts ready to go: copy, image, links. Some partners want that done for them, others want to write their own with a bit of structure and editing. We give the lawyers a central place to coordinate so the firm's voice holds together instead of fragmenting across a dozen feeds, and we report back on what's landing so the programme gets sharper over time.