Why firms choose us
Built by senior marketers who've worked inside law firms. We know what referrers look for, and what makes the prospect call.
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Built for everyone who looks you up
Your website has more than one job, and more than one audience. The prospect validating the referral. The referrer checking your credentials before they make the introduction. The lateral hire weighing you up. We build sites that work for all three, because growth depends on all three.
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Built so you don't have to project-manage it
We handle the discovery, design, build, content migration, hosting, security, and the tweaks after launch. Your team gives us a planning session, a few rounds of feedback, and the photos. The rest happens on our side while you stay billing.
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Senior thinking, end to end
A senior legal marketer leads the project from kick-off to launch, and stays involved after. Not a project manager translating between you and a designer. Someone who understands how firms grow, what referrers look for, and why a profile page either prompts the call or doesn't.
Select your website package
Each package includes:
- Custom designNo templates, no themes
- Built on WordPressYou own the site, the content, and the rights
- Mobile-firstWorks on every device
- Senior project managementA legal marketer runs the project end to end
- SEO foundationsMeta tags, sitemap, structured data, redirects from your old site
- Google AnalyticsSet up and connected to Search Console
- TrainingA guided session for whoever's managing the site
- Post-launch supportTweaks and fixes after go-live, not a change request queue
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Essentials
From$12,000
The core firm website. Designed and built to confirm the referral and prompt the call.
Get your proposalPerfect for:
- Firms replacing a tired or DIY site
- Firms whose last website didn't pull its weight in the referral pipeline
Key features:
- Core firm structure: home, about, team, expertise, contact, news
- Profile design that proves your lawyers' experience
- Basic integrations with your CRM, email platform, or practice management software
- Unlimited plain-text pages for legal disclaimers and policies
- Content migration from your existing site
Timeline
8 to 12 weeks
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Engagement
From$25,000
For firms with content and recruitment ambition. Careers, events and content depth.
Get your proposalPerfect for:
- Firms publishing thought leadership and recruiting talent
- Firms running events, webinars, or seminars from their website
Key features:
- Everything in Essentials
- Careers section with job posts and an application workflow
- Events functionality with registration, payments, and confirmations
- Speciality page templates (e.g. deal sheets, case studies, sectors)
- Advanced integrations on request
Timeline
12 to 16 weeks
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Enterprise
From$50,000
For established firms with complex requirements, multiple offices, or multilingual functionality.
Get your proposalPerfect for:
- Firms with multiple offices, practice groups, or jurisdictions
- Firms needing custom functionality, advanced integrations, or both
Key features:
- Everything in Engagement
- Custom functionality built to brief
- Advanced integrations with practice management, CRM, or HR systems
- Multilingual capability if you need it
Timeline
Scoped per project
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Single page
From$4,500
A credible online presence without committing to a full build.
Get your proposalPerfect for:
- New firms, spinoffs, or solo principals just getting started
- Established firms needing a holding page before a bigger project
Key features:
- Single-page site, up to 1,000 words
- Enquiry form and contact details
- Upgrade to Essentials at any time, with your investment carried over
Timeline
4 to 8 weeks
All prices are in Australian Dollars (AUD) and GST exclusive.
Our process
A defined process, from first conversation to ongoing care. You give us what we need, when we need it. We do the rest.
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Discovery & content plan
One planning session to map your firm, your referrers, and the work you want more of. We leave with a content plan and a photography brief. You leave with a clear sense of what's coming.
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Design
Two concepts, two rounds of feedback. We present work that's ready to choose between, not half-formed sketches. You sign off when the design is right.
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Build & launch
We build, test across browsers and devices, and coordinate the go-live with your IT. The launch is a planned event, not a scramble.
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Ongoing care
Hosting, security, monitoring, content tweaks, and a regular review. Your site stays current as the firm changes. Partners join, practice groups grow, new ideas need a home.
Recent website projects
Sites that earn their place in a referral pipeline. Here's a few we've built recently.
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Which package is right for us?
It depends on the size of the firm and what you want the site to do. A lot of firms land on Engagement: the core site plus the content depth, events, and careers that a firm actively marketing itself tends to need. Essentials is the core firm site on its own, built to confirm the referral and prompt the call, and it's plenty for a smaller firm or a straightforward replacement. Enterprise is for multiple offices, jurisdictions, or custom functionality. Single page is the holding option, a credible presence for a new firm or a spinoff, upgradeable later with your investment carried over. If you're between two, tell us the firm's size and what you're trying to do in the next year and we'll tell you which one fits.
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Do you write the content, or do we?
It's up to you. We can write all the website content, and plenty of firms have us do exactly that. Lawyer profile pages and practice area descriptions are work we do often. The profile is the page that wins or loses the referral, so it's worth having done properly. Where you'd rather write some of it yourselves, we give you structured prompts and templates so it's not a blank page. Tell us how much you want to hand over and we'll scope it in.
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What happens if we need more pages than we scoped?
The package page counts describe what's in the price. The site itself has no limit. If the scope changes and you need more designed pages, we'll give you the per-page cost before any work happens, and you decide. No surprises with invoicing.
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Can we upgrade packages mid-project?
Yes. If Essentials starts feeling small once we're into design, you can move to Engagement and the difference gets added to the project. No restart, no penalty.
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Can you work with our existing brand guidelines?
Yes. We design custom for every site, so working to your brand is straightforward. We'll review your logo, colours, fonts, and visual standards in the planning session and design to align with them. If your brand needs work too, we can talk about that separately.
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When is payment due?
Either upfront, or monthly over a fixed period. No deposit-and-milestone juggling. We'll set the structure out in the engagement letter.
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What if we don't have professional photos of our team?
We strongly recommend investing in professional photography. Headshots and team photos do real work on a law firm site, especially when a prospect is validating a referral. We can recommend a photographer, or work with one you choose. If photos aren't possible before launch, we'll discuss interim options.
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Can we update content ourselves?
Yes. The site is built on WordPress and we train your team at launch. Adding partner profiles, news, or practice area updates is straightforward. If you'd rather we handle it, that's our website support service: you send the brief, we do the work.
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Who looks after the site once it's live?
Two services, depending on what you need. Website care is the keep-it-running side: hosting, security, monitoring, backups, plugin and WordPress updates, all of it handled so nobody at the firm has to remember to. Website support is the change side: content updates, new pages, and edits to the site you already have. You send the brief, we do the work.
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What if we want to leave or move the site?
You own the site. If you decide to host it elsewhere, we hand over a complete copy of the site and database. You'll need to arrange your own hosting and take over the premium plugin licences. No exit fee, no drama.